Personally, I’d love to read a lawsuit in which a plaintiff alleged he or she wasn’t hired for being a dick or a douchebag.
As DICE is a business conference, Pitchford was also quite open about what's important to Gearbox as a studio -- he also shared his Gamertag ("DuvalMagic"). He shared components of what he thinks are important to the company's employees, like aggressive profit sharing, milestone bonuses and discretionary merit based rewards. He also mentioned a crass, but wise, tenet of the studio's hiring process: "No drama, no dicks, no douchebags."
Source: Borderlands sells 3 million units; Pitchford discusses Gearbox hiring policy, Gamertag