At Seattle public radio station KEXP, there's a simple procedure for evaluating new technology. "We just go ahead and do stuff," says John Richards, the station's morning disc jockey.
That's how the quirky station created one of the first music podcasts - without support from major record companies.
A podcast is a digital recording of a radio-style audio program that can be downloaded from the Internet and played on a digital music player. Many podcasters think the technology could revolutionize radio as TiVo did television.
But record labels worry that listeners will pirate the songs contained in the downloaded radio shows. The result: yet another Napster-like standoff over piracy and music rights.