Toymaker Sues Paramount Over 'Dickie Roberts'

Wham-O Inc.'s famous outdoor water toy, Slip 'N Slide, figures prominently in Paramount Pictures' newly released film comedy starring David Spade, but the toy maker is not amused.

Wham-O filed suit against the Viacom Inc.-owned studio in federal court on Monday, claiming its trademarked yellow water slide was used in the movie, "Dickie Roberts: Former Child Star," without the company's permission.

I thought companies paid movie studios to feature their products in films. Apparently, Wham-O isn't one of them. Reuters has the story here. (via SoCalLawBlog)