Apparently, Johnnie Cochran is associated with a New York law firm, which is advertised as "The Cochran Firm." That's where the simplicity ends. In addition to being known as The Cochran Firm, depending on who you ask, the firm is also known as either: Schneider, Kleinick, Weitz & Damashek; Schneider Kleinick Weitz; Weitz, Kleinick & Weitz; Schneider Kleinick & Weitz; or Hecht, Kleeger, Pintel & Damashek. Details here.