This is the kind of story I blog for:
A California lawyer is suing Lief, Cabraser, Heimann & Bernstein for allegedly manipulating the Internet search engine ranking process to get an unfair edge in competition among online lawyer websites.
Plaintiff Dana Taschner, in the complaint filed in California's Superior Court for San Francisco County, alleges that LCHB "has surreptitiously and systematically manipulated search engines and web directories to disparage, downgrade, or deny competing lawyers and law firms a fair and competitive presence on the internet by manipulating legal website listings in the ODP [Open Directory Project, the biggest online directory] through one of its associates (Stephen Cassidy) and another attorney by the name of Aaron Larson."
Courthouse News Service reports the story here.